Uncategorized

March 25, 2023

Perez holds of Alonso’s challenge to win in Jeddah

Despite Fernando Alonso’s best efforts at the wheel of his Aston Martin, pole man Sergio Perez had seldom been presented with a better opportunity to win […]
December 30, 2022

Meeting Pelé

Paris, June 1998. Eddie Jordan had been booked by MasterCard to make a personal appearance during the build up to the start of the football World […]
January 25, 2022

The F1 driver – just another sensor?

‘Is it the driver or is it the car?’ is unquestionably one of my FAQ’s during client events and one which comes as no surprise. There […]
March 14, 2021

Murray Walker 1923-2021

Murray Walker provided the sound track for several generations of motor racing fans, commentating with an infectious enthusiasm which won legions of followers across the English […]
May 28, 2020

Pivoting on-line at Speed

When Formula 1 World Champions Fernando Alonso, Jenson Button and Mario Andretti crossed the line at Indianapolis last weekend, it was difficult not to be impressed […]
May 13, 2020

Niki, Mika & Seb – The Champions Edition of At The Controls

In the third episode of At The Controls Maurice Hamilton and Lee McKenzie join Jonathan Legard and Mark Gallagher to reflect on the great Niki Lauda […]
May 12, 2020

F1’s lesson on Pivoting your business during Covid-19

With the Covid-19 pandemic having dramatic effects across the world of business, many business leaders and entrepreneurs are having to face up to the reality that […]
February 10, 2020

Lewis Hamilton, Formula 1’s Ultimate Performer

Articulate and eloquent, Lewis Hamilton impressed the audience
November 28, 2019

Jacques Villeneuve: Winning; From Indy to F1

Formula One World Champion, Indy 500 Winner & IndyCar Series Champion Canadian Jacques Villeneuve won the 1997 Formula One World Championship for the Williams-Renault team, a remarkable […]
November 15, 2019

Formula 1’s Carbon Challenge

Those you who have seen my presentation on the external factors driving change and transformation in Formula 1™️ will know that environmental sustainability has already influenced […]
November 7, 2019

They used to say Cash is King, but not any more.

They used to say Cash is King, but not any more.   It also used to lubricate many a motor racing transaction and, when I say […]
October 22, 2019

Mika Häkkinen: Winning, Risk and Insight into Formula 1

Mika won the hearts of fans around the world with his speed, focus and dramatic driving style. At speaking events and global conferences he shares captivating […]