November 27, 2018

Winning. Spa-Francorchamps, 1998

Spa-Francorchamps circuit.Framed by the Ardennes, designed for the committed and courageous, a flowing theatre of racing wrapped in a ribbon of tarmac.If there was a venue […]
May 28, 2019

The Culture of Success

Culture eats Strategy for Breakfast;  a business mantra that came to mind when I heard Maurizio Arrivabene’s tetchy reply of “that is your opinion…” when, in […]
May 29, 2019

Goodbye Niki Lauda

On the morning August 1st, 1976, a fan approached Niki Lauda in the Nurburgring paddock and asked him for an autograph.  Niki, the reigning Champion, had […]
November 27, 2018

A lesson in Leadership

When both the Haas Formula One cars retired from last week’s Australian Grand Prix, team driver Romain Grosjean demonstrated why it is that great leadership is […]
March 29, 2018
Keynote speaker

Six Topics Businesses like to Discuss

‘What is it that you talk about when speaking at conferences?’ ‘I don’t think my staff/clients/suppliers are that interested in Formula One.’ ‘Most of our delegates […]