To drive performance in Formula One the teams are all engaged in finding ways to continuously improve, race-to-race, practice session-to-practice session, and even lap-to-lap.

If the first 25 years of Formula One’s history were all about improving the mechanical performance of a racing car, and the next 20 were about aerospace engineering and aerodynamics, the last two decades have seen the sport take a data-driven approach to finding ways in which to drive gains across a wide range of performance metrics.

In essence this means that by unleashing additional performance across a number of areas affecting performance, teams have sough to gain competitive advantage by taking a holistic approach to the challenges inherent in this highly complex sport.  In a highly regulated environment, innovation


can come in the form of incremental improvements across a number of areas.  The systems and processes involved in designing, manufacturing and developing a Formula One car are themselves refined, while the 800 staff who work of a top team understand that each one of them plays a critical role in contributing to team performance.

The detail involved in producing a Formula One car that is not only the fastest but the most reliable, safe and consistent means that every aspect which can affect the outcome is under scrutiny.

In this data-driven environment  the team’s pit crews have been able to benefit from marginal gains and the relentless focus on continuous improvement, reducing pit stop time to less than 2 seconds during course of the 2016 Formula One season.


“Mark’s presentation was tailored to fit our business and conference theme, the delivery was professional, highly motivating and extremely interesting for our large international audience.”

Vice President Global Sales,
Marriott Hotels International Ltd

Please contact Mark Gallagher to find out more and to discuss your business speaker requirements.