One of the first lessons you learn when working in Public Relations is that your job is not to create a false image but to present the facts in the best possible way.  Sometimes the facts are positive, sometimes they are negative, but good communications requires honesty, directness and consistency. One of the most disappointing aspects of the political controversy surrounding the Bahrain Grand Prix was the poor manner in which F1 handled its communications.  Read More…

Nico Rosberg’s maiden Formula One win in Sunday’s Chinese Grand Prix was a uniquely personally victory for Norbert Haug, head of Mercedez-Benz motorsport programmes. Although the team will rightly bask in the glory of a famous victory, Haug represents the only volume car manufacturer to own a Formula One team, and under his guidance the Stuttgart-based manufacturer has remained committed to the sport at a time when many others headed for the exit door. Haug Read More…